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In 1958, C.B. and Helen Rich moved to the Blackfoot/Clearwater Valley from the Rich family homestead in the Stillwater Country near Billings, Montana, along with their five children: MaryAnna, Betty, Peggy, Sharon, and Jack. Continuing with their ranching and rural heritage, they built an outfitting and guest ranch business next to the renowned Bob Marshall Wilderness, sharing their passion for Montana's mountains and outdoor lifestyle with guests near and far.

In the early 80s, Jack and Belinda took over the reins and have had the privilege of raising their three children, Shannon, Kelly, and David in the family business, while watching them grow and become an integral part of this rewarding lifestyle. Jack’s sister, Peggy, and husband Ralph, along with some of their children, have stayed active and supported throughout the years this multi-generational dream and family tradition of living and working in the mountains of western Montana.